The Client:
Research America, Inc.

The Challenge:
The client wanted to tie in their already existing logo - a businessman standing on a bullseye target - with their core deliverables in market research with a brand new tagline, providing context and brand relevance.

The Work:
The tagline was created after performing a customized discovery-interview process geared to the industry and target audience they serve and aspire to reach. The new tagline addresses their ability to do market research better than their competitors.

The tagline: Targeting information like nobody's business